They are as important online as they are offline. And sure, it sounds cliched but studies really do show that web users form first impressions in as little as 50 milliseconds. And more importantly they asses the credibility of a website, and company, by the visual appeal of it.
To web users, your website is your company’s identity. Aesthetic appeal promotes good first impressions. Even though you may be better than your competition, initial negative impressions can sub-consciously steer your users or customers toward your competition.
A clean, professionally designed, functional website can ensure that your first impression will be a good one. Amazingly good first impressions, we provide those.
Seriously, just look at the website you’re currently on